One house builds perfume around places. The other builds it around memories. Both are easier to wear than their reputations suggest.
Memo Paris and Byredo often end up on the same shortlist because both are modern, design-conscious niche houses with a strong sense of identity, and neither relies on heavy oud or dramatic intensity to make an impression. They approach perfume from different directions. This guide compares their origins, style and range, and helps you decide where to start. Esscentum stocks both, with 30 Memo Paris products and nine Byredo products. Confirm current pricing, notes and availability on the Memo Paris and Byredo collection pages rather than treating anything here as fixed.
At a Glance
Memo Paris
Byredo
Origin
Paris
Stockholm
Founded
2007, by Clara and John Molloy
2006, by Ben Gorham
Concept
"Travel notes": fragrances tied to places
Translating memories and emotions into products
Signature idea
The Cuirs Nomades leather collection
A lifestyle brand beyond perfume
Ownership
Not covered here
Puig, which fully owns it after Gorham's 2025 departure
Esscentum range
30 products, including hair perfumes
9 products: 7 fragrances, 2 candles
Origins and Philosophy
Memo Paris was founded in 2007 by Clara and John Molloy. Every fragrance is conceived as a "travel note," tied to a specific place, memory or encounter. That shows up directly in the naming: Inlé is a lake in Myanmar, Marfa is a town in Texas, and the Cuirs Nomades collection explores leather as interpreted by different countries. CaFleureBon reports that the house works with the IFF perfumer Aliénor Massenet as its de facto in-house perfumer, collaborating with Clara Molloy.
Byredo was founded in Stockholm in 2006 by Ben Gorham, with the stated aim of translating memories and emotions into everyday products. It has since grown into a lifestyle brand with candles, leather goods and more. Puig took a majority stake in 2022, and Gorham left at the end of June 2025, so Puig now owns the house outright.
Is Byredo Really Minimalist?
The comparison title calls Byredo minimalist, and the label fits in places. Retailer copy for Blanche describes a minimalist character that invites layering, and a bottle with clean lines and a sculptural form. But two retailers describe the house as standing in contrast to typical Scandinavian aesthetics, drawing on Gorham's Indian background and a broader creative universe. So treat "minimalist" as a description of some products, not the whole house. Memo Paris, by comparison, is more openly narrative: its names are places, and each one tells you where it's headed.
Scent Style
Memo Paris's leather line makes the house easy to compare with itself. Retailer key notes list juniper and green mate absolute for Irish Leather, green tomato leaf and vanilla absolute for Italian Leather, and lime, rose water essence and a suede accord for French Leather. Moroccan Leather, released in 2018, belongs to the same collection. African Leather lists cardamom and geranium, though Esscentum carries it only as a hair perfume. Beyond leather, Inlé is listed with jasmine, mate and osmanthus absolutes plus bergamot, mint and musk, and Marfa is described by Galeries Lafayette as an addictive white flower with a sunny trail.
Byredo's stocked fragrances are quieter and more varied. Blanche is built around Gorham's idea of the color white, and retailers list rose, peony, musk and sandalwood, with one describing the scent as freshly laundered cotton. La Tulipe opens with fresh green notes like cut flower stems, with a tulip heart, vetiver and blonde woods. Bibliothèque is listed by Harper's Bazaar with peach, plum, leather and patchouli, reminiscent of the pages of a book. Eleventh Hour is listed with bergamot, rum and tonka bean, which that magazine describes as a cozy, warm and fruity scent. We couldn't source notes for Mumbai Noise, Eyes Closed or 1996 Inez & Vinoodh, so check their product pages.
Range and Format
Memo Paris offers far more at Esscentum: standard fragrances across the Cuirs Nomades, Graines Vagabondes, Fleurs Bohèmes and Escales Extraordinaires collections, plus hair perfumes for African, French and Irish Leather and Inlé. Byredo's range here is compact: seven fragrances and two candles, Bohemia and Cotton Poplin. If you like choosing from a big catalog, Memo Paris gives you more to explore. If you'd rather scan a short list, Byredo is easy to take in at a glance.
Which One Suits You?
Choose Memo Paris if
You like fragrances with a clear place-based story.
You're drawn to leather in its many forms.
You want hair perfume options alongside standard fragrances.
Choose Byredo if
You prefer subtle, design-led fragrances tied to memory and mood.
You like the idea of candles in the same family as your perfume.
You'd rather work from a short, curated list.
Where to Start With Each
These picks are confirmed as listed in Esscentum's catalog, but check current stock before ordering.
Memo Paris: Irish Leather for a fresh, green leather; Italian Leather for a version with vanilla; and Inlé if you'd like something floral. See our Memo Paris buying guide and best-of list.
Byredo: Blanche for a clean, soft start; La Tulipe for a green floral; and Eleventh Hour if you want something warmer. See our Byredo guide.
Not a verdict: These houses suit different moods more than different budgets. Memo Paris is the better fit if you want a travel story and leather. Byredo suits you if you want understated, memory-led perfume. If you can, sample one or two from each before committing to a full bottle.
Frequently Asked Questions
Is Byredo more minimalist than Memo Paris?
Some Byredo products, such as Blanche, are described as minimalist with clean lines, but the house also draws on Indian influences and a broad creative universe. Memo Paris is more openly narrative, with place-based names.
What is Memo Paris known for?
It's best known for its Cuirs Nomades leather collection and for naming fragrances after real places and travel memories.
Who owns Byredo?
Puig bought a majority stake in 2022 and now fully owns the brand after founder Ben Gorham left in 2025.
Where can I buy Memo Paris and Byredo in Lebanon?
Both are available online through Esscentum's dedicated collections. Always verify current stock and pricing on the product page before ordering.
Compare both houses side by side.
Shop Memo Paris Shop Byredo
A Stockholm niche house that became a global name for storytelling, design-led bottles and cultural collaborations.
Byredo was founded in Stockholm in 2006 by Ben Gorham, whose background spans professional basketball, fine arts and a multicultural heritage. The name is short for "by redolence," and Now Smell This describes the fragrances as inspired by memories of specific times and places. The brand later expanded well beyond scent into leather goods, makeup and jewelry.
Ownership has changed over the years. A London investment firm, Manzanita Capital, bought a majority stake in 2013, and the Spanish group Puig took a majority stake in May 2022. Gorham left the brand at the end of June 2025 as part of that transition, and Puig now fully owns Byredo.
Esscentum carries nine Byredo products: seven fragrances and two candles. This guide covers what the brand stands for, what's in stock, and what to check before buying. Confirm exact pricing, notes and availability on the live Byredo collection page rather than treating anything here as fixed.
What Makes Byredo Different?
Memory and place as inspiration. The house frames its fragrances around remembered moments rather than traditional scent families.
A lifestyle brand. Beyond perfume, Byredo produces candles, leather goods, makeup and jewelry, and has collaborated with names including photographers Inez and Vinoodh, designer Virgil Abloh and IKEA.
A large catalog. A recent trade report puts it at 37 perfumes, made with longtime collaborator Jérôme Épinette, and names Gypsy Water and Mojave Ghost as the sales leaders.
Luxury pricing. Always confirm current pricing on the product page rather than relying on figures seen elsewhere.
Byredo Products Available at Esscentum
Blanche — one of the house's early releases, from 2009 according to Now Smell This.
La Tulipe — released in 2010 according to the same source.
Bibliothèque and Eleventh Hour — later releases, dated 2017 and 2018 respectively by Now Smell This.
1996 Inez & Vinoodh — the fragrance made in collaboration with the photographers Inez and Vinoodh.
Eyes Closed and Mumbai Noise — two further fragrances. We haven't described them here because we couldn't verify their notes.
Candles — Bohemia and Cotton Poplin.
Inventory note: The trade report names Gypsy Water and Mojave Ghost as the brand's sales leaders, but neither appears in Esscentum's indexed catalog. Bal d'Afrique, Super Cedar and Sundazed are also absent. Avoid copy that implies the best-known Byredo names are in stock, and consider raising the gap with the merchandising team.
How to Choose a Byredo Fragrance?
Start with the name you've heard
Byredo shoppers often arrive with a specific fragrance in mind. Check the collection page first, since the most talked-about names may not be listed.
Read the product page for notes
The brand's style varies widely from release to release, so reputation alone says little about any single bottle.
Consider a candle
The two candles are a way to bring the brand into a room, and they work as gifts for someone who already has a favorite Byredo scent.
Buying Byredo in Lebanon: What to Check Before You Order
Product type. Confirm whether you're ordering a fragrance or a candle.
Size and format. Check the listing rather than assuming.
Current price and stock. Treat the live product page as the source of truth.
We're not making claims here about authorized distribution or exclusivity. Confirm that directly with the retailer if it matters to your decision.
Frequently Asked Questions
Where is Byredo from?
Byredo is a Swedish brand, founded in Stockholm in 2006 by Ben Gorham.
What is Byredo's most famous perfume?
A recent trade report names Gypsy Water and Mojave Ghost as the sales leaders. Neither is currently listed at Esscentum.
Who owns Byredo?
Puig, the Spanish fashion and beauty group, bought a majority stake in 2022 and now fully owns the brand.
Where can I buy Byredo in Lebanon?
Byredo is available online through Esscentum's dedicated collection. Always verify current stock and pricing on the product page before ordering.
Explore Byredo fragrances and candles currently available in Lebanon.
Shop Byredo at Esscentum
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