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Brand Guide & Where to Buy in Lebanon
A Stockholm niche house that became a global name for storytelling, design-led bottles and cultural collaborations.
Byredo was founded in Stockholm in 2006 by Ben Gorham, whose background spans professional basketball, fine arts and a multicultural heritage. The name is short for "by redolence," and Now Smell This describes the fragrances as inspired by memories of specific times and places. The brand later expanded well beyond scent into leather goods, makeup and jewelry.
Ownership has changed over the years. A London investment firm, Manzanita Capital, bought a majority stake in 2013, and the Spanish group Puig took a majority stake in May 2022. Gorham left the brand at the end of June 2025 as part of that transition, and Puig now fully owns Byredo.
Esscentum carries nine Byredo products: seven fragrances and two candles. This guide covers what the brand stands for, what's in stock, and what to check before buying. Confirm exact pricing, notes and availability on the live Byredo collection page rather than treating anything here as fixed.
What Makes Byredo Different?
- Memory and place as inspiration. The house frames its fragrances around remembered moments rather than traditional scent families.
- A lifestyle brand. Beyond perfume, Byredo produces candles, leather goods, makeup and jewelry, and has collaborated with names including photographers Inez and Vinoodh, designer Virgil Abloh and IKEA.
- A large catalog. A recent trade report puts it at 37 perfumes, made with longtime collaborator Jérôme Épinette, and names Gypsy Water and Mojave Ghost as the sales leaders.
- Luxury pricing. Always confirm current pricing on the product page rather than relying on figures seen elsewhere.
Byredo Products Available at Esscentum
- Blanche — one of the house's early releases, from 2009 according to Now Smell This.
- La Tulipe — released in 2010 according to the same source.
- Bibliothèque and Eleventh Hour — later releases, dated 2017 and 2018 respectively by Now Smell This.
- 1996 Inez & Vinoodh — the fragrance made in collaboration with the photographers Inez and Vinoodh.
- Eyes Closed and Mumbai Noise — two further fragrances. We haven't described them here because we couldn't verify their notes.
- Candles — Bohemia and Cotton Poplin.
How to Choose a Byredo Fragrance?
Start with the name you've heard
Byredo shoppers often arrive with a specific fragrance in mind. Check the collection page first, since the most talked-about names may not be listed.
Read the product page for notes
The brand's style varies widely from release to release, so reputation alone says little about any single bottle.
Consider a candle
The two candles are a way to bring the brand into a room, and they work as gifts for someone who already has a favorite Byredo scent.
Buying Byredo in Lebanon: What to Check Before You Order
- Product type. Confirm whether you're ordering a fragrance or a candle.
- Size and format. Check the listing rather than assuming.
- Current price and stock. Treat the live product page as the source of truth.
We're not making claims here about authorized distribution or exclusivity. Confirm that directly with the retailer if it matters to your decision.
Frequently Asked Questions
Where is Byredo from?
Byredo is a Swedish brand, founded in Stockholm in 2006 by Ben Gorham.
What is Byredo's most famous perfume?
A recent trade report names Gypsy Water and Mojave Ghost as the sales leaders. Neither is currently listed at Esscentum.
Who owns Byredo?
Puig, the Spanish fashion and beauty group, bought a majority stake in 2022 and now fully owns the brand.
Where can I buy Byredo in Lebanon?
Byredo is available online through Esscentum's dedicated collection. Always verify current stock and pricing on the product page before ordering.
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